MXI Corporation is based out of Nevada and has introduced new product lines called Xocai. Xocai manufactures a number of chocolate health food varieties based on unrefined Cacao, Acai berries and various other health related ingredients. Research has shown that his specialty chocolate contains elevated amounts of antioxidants which are known to be beneficial. MXI opted out of retail channels and utilizes Multi-level Marketing (MLM), also known as Network Marketing, to distribute their chocolate. In marketing this chocolate a new category has entered the marketplace referred to as Healthy Chocolate.Relationship marketing as employed by Xocai has become especially popular since the 1980s. Statistics show that the United State has a significant consumption of traditional chocolate. Specialty chocolates worldwide, speak for a larger global consumption. Health benefits have become a popular topic in relation to overall wellness. Chocolate and Xocai chocolate are positioned very well in expectation of this growing worldwide health food product. Health foods and Network marketing combine for a strong business segment.
Xocai Distributorship present significant opportunities for sales and market penetration. Entry is relatively easy with a thirty nine dollar distributor fee. Referred as a Xocai membership, the membership entitles a MXI business owner to generate income by several methods.
Compensation is based on cash flows come from traditional purchase of Xocai lines at wholesale with resale at retail and the distributor keeping the difference. The second income results from marketing the business ownership opportunity and creating a group of fellow distributors. A percentage of each associates product volume is returned as a commission.
The Xocai MLM business plan has been created using a binary compensation strategy. This plan reaches a maximum disbursement of fifty percent of chocolate sales volume. Commissions earned are built on distributed volume of the lowest volume channel.
Hypothetically, a high producing group has thirty thousand in monthly volume, and a lower group has twenty thousand in monthly volume, the compensation check is based on the lower twenty thousand channel volume. The method proceeds as follows. The lower is subtracted from the higher and the remainder moves forward and will remain until the following week. Additionally, a Quick Check of either fifty or one hundred and fifty dollars is paid as an additional bonus for new group members. The bonus amount is determined if a startup package is purchased by a new Xocai distributor.
Respected economists recommend starting and growing network marketing businesses like Xocai Healthy Chocolate. Industry analysts have stated that Xocai is capitalizing on a unique market segment. Business lecturers suggest that telephone advertising, automated Internet mail, direct sale and group training related presentations be employed for successful start up and growth. Healthy Chocolate is becoming a respected business and threat as market share is transferred from traditional brands to Xocai.
Xocai healthy chocolate will only become more popular over time. Xocai is expanding in the US, Canada, Australia and Europe. Healthy Chocolate is in the initial growth phase of product marketplace introduction and will continue to grow rapidly for the next three to five years.
